Search Engine Marketing can be defined as a tool that various businesses use via the internet in order to promote there website. Whenever you type a word into a web browser such as GOOGLE or YAHOO the browser then searches for the nearest match for that particular topic using SEARCH ENGINE OPTIMIZATION . SEO uses key words or phrases in order to provide a list of best matches to whatever is typed into the search box. While Search Engines provide this list of results it is possible for businesses to tamper with the results provided in order to attract more users to their website. Businesses can increase the number of hits to their website by using Pay Per Click. Pay Per Click is a type of SEM used by businesses to tempt users away from results provided by the Search Engines. Businesses can pay Search Engine Providers such as Google or Yahoo to Rank their business higher.For Example; users familiar with google can on the right of the screen to find Pay Per Click Businesses. Below is a comparison between SEO and Pay Per Click. uuuuh ahhhhh Look at the SHINY SHINY PICTURE!!!
Look at this link for a video on SEO if you cant make any sense of what i just wrote!!
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